Employer case studies
Language and positioning
Experience drawn from a
number of organisations shows that the language and
positioning of stress management and mental well-being
programmes are important factors for employers to consider.
Marks and Spencer
At Marks and Spencer, the term
'pressure' was chosen. "'Pressure' is neutral - neither
good or bad. However 'stress' can be a loaded term which
some will interpret as the reactions of wimps", comments
independent consultant Stephen Williams. "A risk assessment
that is described as a pressure profile does not presume
that all who are under pressure are experiencing stress. As
a result, it seems less threatening."
Glaxo Smith Kline
At Glaxo Smith Kline the issue
was described in terms of 'organisational resilience'.
"This strikes a balance between focusing on the individual
and on the organisation," comments Employee Health Manager,
Sue Cruse. "It's not perceived as a touchy feely subject.
Rather, it's about how we build a resilient organisation
with people who are functioning well."
Augusta Westland
At Augusta Westland training
around stress management is fully integrated into the
standard management training scheme. "Sometimes companies
can be too coy about stress and mental illness," comments
Simon Jones, Employee Relations Manager. "By integrating
our staff training, we've created an acceptance that it's
normal to be stressed and not a sign of failure. We've also
insured that all managers are given some basic tools to
tackle the issue both in themselves and in their staff."